Web Site Transfers & Host Server Accounts

Website transfer to a new host server is an option for any company desiring more cost-effective hosting and maintenance than provided by its existing hosting service or featues not offered by a current host. web options, inc. offers competitive hosting and maintenance fees together with superior service, and our rates are frequently lower, effecting an attractive option for businesses looking for savings while ensuring excellent service.

For clients without a current website, web options, inc. can obtain your domain name and host server services for you as well as perform all necessary set-ups, including email accounts.

Web Site Enhancements

For any company with an existing website, web options, inc. offers website enhancement to attain greater effectiveness, usability and accessibility. We can provide an analysis of your current site and make recommendations that will enhance the current look, functionality and features. Making a site "ever green" is a way to keep visitors returning to your site by employing content that is periodically changing or frequently updated or by providing educational material in the site's focus area that will draw visitors to your site on a topic search.

Search Engine Marketing & Optimization

As an optional service, web options, inc. provides search engine registration and placement analysis to promote our clients’ websites and improve ranking by top search engines.

The detailed search engine optimization process involves the following steps:

• Keyword selection as mutually agreed upon with a client – those words and phrases that provide the highest probability for a relevant search will be utilized in meta tags and mirrored in the page copy to emphasize the products or services offered by the client. Current search engine analysis criteria will be employed to avoid listing problems and maximize ranking of the site. Site map submittal to major search engines can improve the speed and accuracy with which your site is recognized by these engines.

• As an optinal service, Web Options Inc. can locate various paid and free directories for the client's products and services to improve the client's Internet marketing exposure and increase the number of links directing potential visitors to their website.
  
• Pay-per-click advertising with entities such as Overture and Google AdWords can be employed as a site marketing tool. Keywords and phrases are analyzed for anticipated traffic generation potential and click-through rates and budgets are established and an ad campaign designed.
  
• Relevant bidding or budgeting procedures are employed to acquire the desired ad listing for a given keyword or phrase.
  

Once submitted, ad campaign is monitored in conjunction with host server logs and adjusted to achieve desired results and maximum site traffic.

• The client receives a monthly click-through report and update meetings are scheduled to monitor and adjust the campaign to achieve the client's objectives.

web options, inc. works closely with each client to determine their goals for search engine placement and pay-per-click advertising.

Usability/Accessibility Assessment

It is very important to ensure that a website is both usable and accessible. A website is usable if it is easily understood, navigated and interacted with. Accessibility is the ability to access the website with a variety of browsers, platforms, modems and monitors. Accessibility also refers to the ability of individuals with disabilities involving sight, hearing or mobility to utilize a website.

web options, inc. automatically develops any custom website with usability and accessibility in mind.

Special Features

Call web options, inc. to discuss how present technology can provide you with options such as paid or free Membership Management (access) programs, Newsletter or Mailing List (opt-in) services, E-commerce and the incorporation of features such as surveys, questionnaires and blogs into your marketing plan and the website design.

Web Content Generation

We offer writing and editing service when website copy (and image) content provided by our client for their website is mutually determined to require enhancement. We can choose words, phrases, format and style, as appropriate, to enhance the website and coordinate with a client's existing or desired new image. Editing will be performed in close collaboration with the client to obtain approval throughout the process — revising our approach if and when necessary to reach a mutually acceptable outcome.

Site Traffic Monitoring

Encountering visible "hit counters" on websites was an initial industry approach to determining website traffic. Today, site traffic monitoring goes a major step beyond...

web options, inc. hides the technology for acquiring such critical information from a visitor's view by utilizing tools in a behind-the-scenes operation. As it is often advantageous to gather information about the pages accessed, route of navigation through the site and exit page as opposed to just page visits or "hits" logged by a host server, our clients gain a discerning view of their website's interest to others and a key tool in improving functionality.

Helping its clients attain an effective website is the web options, inc. mission, and implementing site traffic monitoring tools will analyze repeat visitations, length of stay per visit and page, most popular pages, etc.

For those interested in interactive feedback, web options, inc. also designs questionnaires and other customized assessment instruments to measure specific goals and query visitor satisfaction with particular aspects of a site or a clients products or services.